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Sempre attorno al 40% la quota di connazionali che affermano esplicitamente come la crisi non abbia cambiato sostanzialmente le abitudini di spesa per i prodotti cosmetici perchè alla propria cura, al proprio benessere e alla propria estetica non si può e non si deve rinunciare. \u003C\u002Fp>\u003Cp>In crescita, anche se l’incremento è più contenuto rispetto al valore medio, il consumo di prodotti per l’igiene orale che rispetto al 2010 sale del +2,4%. 690 milioni di euro è il valore del fatturato dell’oral care nel 2011, mercato rappresentato per il 75% dai dentifrici che rispetto al 2010 hanno fatto segnare un incremento delle vendite del 2,2%. Il rimanente 25% è rappresentato dal resto dei prodotti per l’igiene orale, collutori in testa. Prodotti che hanno incrementato le vendite del 2,9%. 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