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la crisi gli americani non rinunciano alle sedute di sbiancamento. Un sondaggio ha quantificato il mercato nel 2010","nonostante-crisi-americani-rinunciano-sedute-sbiancamento","Come gli americani tengano più di altri ad un sorriso “bianco e splendente” è confermato da molte ricerche di mercato. L’ultima in ordine cronologico è quella realizzata dalla AACD (American Academy…","\u003Cp>Come gli americani tengano più di altri ad un sorriso “bianco e splendente” è confermato da molte ricerche di mercato. L’ultima in ordine cronologico è quella realizzata dalla AACD (American Academy Cosmetic Dentistry) che ha cercato di capire quanto un sorriso sano sia importante per gli americani ma anche quanto vale il mercato dello sbiancamento per lo studio odontoiatrico.\u003C\u002Fp>\u003Cp>Per il 99,7% dei connazionali del presidente Obama intervistati dall’AACD avere un bel sorriso è un aspetto importante nella società moderna; il 96% ritiene che un bel sorriso renda più attraenti, mentre il 74% è convinta che un sorriso non curato possa frenare la propria carriera professionale. \u003C\u002Fp>\u003Cp>Alla domanda che cercava di capire cosa i cittadini notano di più in un sorriso, le risposte più comuni sono state: la “brillantezza” dei denti che devono essere rigorosamente bianchi, la pulizia, una dentatura correttamente allineata e senza denti mancanti.\u003C\u002Fp>\u003Cp>Alla domanda contraria, cosa invece dia fastidio in un sorriso, queste le risposte più frequenti: i denti macchiati o gialli, i denti mancanti o rotti, la presenza dica carie visibili, una cattiva igiene orale.\u003C\u002Fp>\u003Cp>Il 22% degli intervistati ha dichiarato di utilizzare prodotti per lo sbancamento domiciliare.\u003C\u002Fp>\u003Cp>Con questa voglia di sorriso perfetto è intuibile che la cosmesi e lo sbiancamento professionale sia una fonte importante di reddito per i dentisti statunitensi. 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