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MANAGEMENT: Il web marketing nello studio odontoiatrico (parte 2): Gli strumenti per il web marketing","practice-management-web-marketing-studio-2013-02-28","Oggi una strategia di web marketing non può fare a meno dei social media, per quello che viene formalmente definito Social Media Marketing. E’ importante ricordare che la diffusione dei social media…","\u003Cp>Oggi una strategia di web marketing non può fare a meno dei social media, per quello che viene formalmente definito Social Media Marketing.\u003C\u002Fp>\u003Cp>E’ importante ricordare che la diffusione dei social media è ormai plebiscitaria. Questi canali, e parliamo non solo di Facebook, ma anche Twitter, GooglePlus, LinkedIn, Pinterest e molti altri, hanno delle proprie peculiarità e una propria strategia di comunicazione. Il Social Media Marketing è una branca del marketing online che si è sviluppata dopo la prepotente crescita e diffusione di alcuni social network. Primo fra tutti Facebook, nato come punto di incontro online, nel tempo è diventato un potente mezzo di marketing. Se ne sono aggiunti altri, come ad esempio Twitter, spesso definito social network quando in realtà è un microblog, resta comunque uno mezzo per comunicare rapidamente con il proprio target.\u003C\u002Fp>\u003Cp>Recentemente è stato lanciato Google Plus, il social network creato da Google, e poi di Pinterest, che si basa sulla sola condivisione di immagini. Un excursus sui principali canali utilizzati dal Social Media Marketing per diffondere il brand dello Studio, curarne l’immagine e accrescere le possibilità di contatto con i clienti reali o potenziali.\u003C\u002Fp>\u003Cp>Quanto a Google Maps viene da chiedersi cosa c’entra con il web marketing, la risposta è semplice: geolocalizzazione. Infatti i dispositivi portatili come tablet e smartphone stanno rivoluzionando il modo di cercare e trovare soluzioni ai nostri problemi quotidiani.\u003C\u002Fp>\u003Cp>Faccio un esempio. Sono in pausa pranzo, mi comunicano una riunione improvvisa e mi rendo conto di avere bisogno di un centro estetico.\u003C\u002Fp>\u003Cp>Attraverso il mio smartphone cerco quelli più vicino a me, mi appariranno solo quelli che sono stati geolocalizzati, che hanno cioè un sito ottimizzato per una determinata località e che hanno in corrispondenza un profilo Google Place (che appare su Google Maps). Non è di certo l’unico servizio di geolocalizzazione, ad esempio chi non conosce Foursquare? La sua utilità è proprio nella possibilità di avere a portata di cellulare ciò che ci circonda.\u003C\u002Fp>\u003Cp>Ovviamente nel corso “\u003Ca href=\"\u002Farticoli\u002Fpractice-management-web-marketing-studio-odontoiatrico-parte\">Un weekend con il marketing\u003C\u002Fa>” di cui siamo i relatori insegneremo anche questo\u003C\u002Fp>\u003Cp>\u003Cb>Francesco Gallucci\u003C\u002Fb> e \u003Cb>Antonio Pelliccia\u003C\u002Fb> esperti di comunicazione e marketing\u003C\u002Fp>\u003Cp>\u003Cb>Sull’argomento leggi anche\u003C\u002Fb>: \u003C\u002Fp>\u003Cp>[28\u002F02\u002F2013] \u003Ca href=\"\u002Farticoli\u002Fpractice-management-web-marketing-studio-odontoiatrico-parte\">PRACTICE MANAGEMENT: Il web marketing nello studio odontoiatrico (parte 1): Come posso utilizzare i nuovi strumenti offerti dal web 2.0? \u003C\u002Fa>\u003C\u002Fp>\u003Cp>[28\u002F02\u002F2013] PRACTICE MANAGEMENT: \u003Ca href=\"\u002Farticoli\u002Fpractice-management-web-marketing-studio-odontoiatrico-2\">Il web marketing nello studio odontoiatrico (parte 3): La strategia per il web marketing\u003C\u002Fa>\u003C\u002Fp>","cc9d7d14-397a-472c-b99c-11c5993f28cd","published","public","2013-02-28T00:00:00+00:00","2026-08-07T09:29:01.673541+00:00","'1':416C '2':10A '2.0':426C '28\u002F02\u002F2013':406C,427C '3':437C 'accresc':228C 'aggiunt':157C 'alcun':132C 'altri':100C,158C 'anton':395C 'appar':313C,340C 'argoment':403C 'attravers':302C 'aver':296C,367C 'bas':202C 'bisogn':297C 'branc':117C 'brand':221C 'canal':85C,212C 'cellul':371C 'centr':300C 'cerc':271C,306C 'cert':347C 'chied':245C 'cio':322C 'circond':375C 'ciò':372C 'client':235C 'comun':110C,399C 'comunic':178C,287C 'comunqu':174C 'condivision':205C 'conosc':357C 'cont':294C 'contatt':232C 'corrispondent':334C 'cors':378C 'cos':246C 'cre':193C 'cresc':128C 'cur':224C 'defin':36B,68C,164C 'determin':328C 'diffond':219C 'diffusion':45B,77C,130C 'disposit':260C 'divent':148C 'dop':125C 'entra':248C 'esemp':161C,281C,354C 'espert':397C 'estet':301C 'excursus':209C 'facebook':91C,138C 'far':25B,57C 'formal':35B,67C 'foursqu':358C 'fra':136C 'francesc':392C 'gallucc':393C 'geolocalizz':257C,319C,352C 'googl':188C,195C,241C,337C,342C 'googleplus':95C 'immagin':207C,226C 'import':41B,73C 'improvvis':290C 'incontr':143C 'infatt':258C 'insegn':389C 'lanc':187C 'legg':404C 'linkedin':96C 'local':329C 'management':2A,408C,429C 'maps':242C,343C 'marketing':5A,16A,22B,39B,54C,71C,114C,119C,153C,217C,252C,383C,401C,411C,432C,443C 'me':311C 'med':30B,38B,48B,62C,70C,80C,113C,216C 'men':27B,59C 'mezz':151C,176C 'microblog':172C 'mod':269C 'molt':99C 'nat':139C 'network':134C,166C,192C 'nuov':421C 'odontoiatr':8A,414C,435C 'offert':423C 'oggi':17B,49C 'onlin':120C,144C 'orma':82C 'ottimizz':325C 'ovvi':376C 'parl':87C 'part':9A,415C,436C 'paus':284C 'peculiar':104C 'pellicc':396C 'pinterest':97C,199C 'plac':338C 'plebiscitar':83C 'plus':189C 'poi':197C 'port':369C 'portatil':261C 'poss':418C 'possibil':230C,365C 'potent':150C 'potenzial':238C 'practic':1A,407C,428C 'pranz':285C 'prepotent':127C 'prim':135C 'principal':211C 'problem':277C 'profil':336C 'propr':103C,107C,182C,363C 'punt':141C 'può':24B,56C 'quand':167C 'quotidian':278C 'rapid':179C 'real':236C 'realt':169C 'recent':184C 'relator':388C 'rend':293C 'rest':173C 'ricord':42B,74C 'rispost':254C 'riunion':289C 'rivoluzion':267C 'semplic':256C 'serviz':350C 'sit':324C 'smartphon':265C,305C 'social':29B,37B,47B,61C,69C,79C,112C,133C,165C,191C,215C 'sol':89C,204C,314C 'soluzion':274C 'spess':163C 'stat':186C,318C 'strateg':19B,51C,108C,439C 'strument':12A,422C 'stud':7A,223C,413C,434C 'svilupp':124C 'tablet':263C 'target':183C 'temp':146C 'trov':273C 'twitter':94C,162C 'unic':349C 'util':361C 'utilizz':213C,419C 'vicin':309C 'vien':34B,66C,243C 'web':4A,15A,21B,53C,251C,410C,425C,431C,442C 'weekend':380C",[],2845,[],[228],{"categories":229,"category_id":20},{"name":21,"path":22,"slug":22},{"bio":231,"title":8,"last_name":8,"avatar_url":8,"first_name":232,"is_organization":9},"Notizie e aggiornamenti dal mondo dell'odontoiatria.","Redazione ilDentale",[234,244,254],{"id":235,"title":236,"slug":237,"category_prefix":22,"excerpt":238,"cover_image_url":8,"access_level":220,"published_at":239,"article_categories":240,"authors":243},"b25a1b1b-5941-4e73-857d-75a4bed2f99e","Al via la terza edizione del Master in “Sviluppo della salute del cavo orale nelle comunità svantaggiate e nei Paesi in via di sviluppo”","via-terza-edizione-master-sviluppo-salute-cavo-orale","Sono disponibili ancora qualche posto per la terza edizione del Master di primo livello in “Sviluppo della salute del cavo orale nelle comunità svantaggiate e nei Paesi in via di sviluppo. Il Master…","2009-10-23T00:00:00+00:00",[241],{"categories":242,"category_id":20},{"name":21,"path":22,"slug":22},{"title":8,"last_name":8,"first_name":232},{"id":245,"title":246,"slug":247,"category_prefix":22,"excerpt":248,"cover_image_url":8,"access_level":220,"published_at":249,"article_categories":250,"authors":253},"d46f103e-bad1-480f-ab38-bb97eb4582f8","Pubblicità sanitaria: come comportarsi","pubblicita-sanitaria-comportarsi","L'avv. Silvia Stefanelli spiega la normativa sulla pubblicità sanitaria. 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